SERVICES
1. RETHINK BEFORE PITCH
Clarity under time pressure.
Decision moment
High-stakes pitches where speed collapses thinking.
Purpose
Reframe the real problem and remove false assumptions before decks are built.
Explicitly not
Pitch writing, deck creation, creative direction.
Typical duration
3–5 days
2. SIGNAL TO RETHINK SPRINT
From signals to meaning.
Decision moment
When market, category or performance signals exist, but direction is unclear.
Purpose
Interpret predictive signals and design strategic scenarios with implications.
Explicitly not
Research production, channel strategy, recommendations.
Typical duration
4 weeks
3. AUDIENCE PREFERENCE RETHINK
From audience signals to strategic meaning
Decision moment
Before positioning, messaging or value propositions are set.
Purpose
Translate audience and preference signals into strategic implications.
Explicitly not
Personas, segmentation, qualitative research, messaging frameworks.
Typical duration
2–3 weeks
4. QUARTERLY RETHINK PLANNING
Decicion confidence without autopilot.
Decision moment
Recurring planning and review cycles.
Purpose
Reframe assumptions, test direction, and enable stop / shift / continue decisions.
Explicitly not
Annual planning, roadmap ownership, execution tracking.
Typical duration
Per quarter
r
5. MARKET INTRODUCTION RETHINK
Making market entry thinkable
Decision moment
Before entering a new market, category or launching a product.
Purpose
Surface assumptions, interpret market signals, and clarify strategic trade-offs.
Explicitly not
Go-to-market plans, channel strategy, launch timelines.
Typical duration
4–6 weeks
6. OPERATING MODEL RETHINK
Decision confidence without autopilot.
Decision moment
Before entering a new market, category or launching a product.
Purpose
Surface assumptions, interpret market signals, and clarify strategic trade-offs.
Explicitly not
Go-to-market plans, channel strategy, launch timelines.
Typical duration
4–6 weeks